I’m a Marketing Leader, equal parts strategist and tactician, passionate about the type of brand storytelling that drives results, shortens sales cycles and evangelizes customer outcomes.
ABOUT ME
I've always been more interested in building something that doesn't have set instructions. I’m hard-wired to be equally creative and analytical.
I thrive on creating order out of chaos and am energized by “impossible to solve” challenges. My superpowers include sales enablement, brand activation, identifying blind spots and finding elegant solutions to unforeseen problems.
I’m an entrepreneurial spirit with extensive client-side and agency-side experience. I am comfortable serving as an individual contributor, building scrappy in-house teams or directing agency partners.
I’m a builder of vibrant brands, savvy teams and efficient processes. And I’ve got a track record of driving innovation into organizations of all sizes.
SPECIALITIES
GTM Planning
Brand Activation
Marketing Operations
Demand Generation
B2B, B2C and SaaS
Customer Lifecycle Marketing
Corporate/Internal Communications
Marketing Automation
What My Colleagues Say About Me
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ROCHELLE NEMROW | Entrepreneur & Founder of FamilyID
“Amy Kelley is an exceptionally gifted marketing executive with a rare combination of strategic acumen, a geeky love of data, and wizardry with words and images. She can help solve the thorniest of complex problems, but is not afraid the dig in and get her hands dirty to get the job done. Amy’s superpowers include insightfulness, empathy and understanding and the results show in the response from the market and dedication of her team. It has been an honor to have her by my side building FamilyID.”
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CORY PENN | Head of Technology Enablement at Wayfair
“I have been fortunate to work with Amy Kelley at two companies spanning 10+ years of time. Amy is a superstar leader with a unique blend of off the charts IQ and EQ. She is an exceptional marketer, with fantastic strategic range and elite communication and persuasion skills. Amy's ability to work well in cross-functional groups and quickly connect the dots between business goals and marketing strategy is one of her greatest assets. I admire Amy's humility and she is among the most quick-witted and intelligent people I've worked with. Amy is a gem and I would jump at an opportunity to work with her again.”
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MATT LECLAIR | VP, Segment Marketing at Fidelity Investments
“Amy is a strong strategic thinker with deep knowledge across multiple marketing disciplines including offline, digital, social and direct. She's always open to new ideas and is willing to push for new and creative ways of doing things - as long as they align with the business strategy and goals.”
